The paradox of today’s world is how nothing is ever fully new while the world continues to change. That is why when it comes to creating products, what you need to do is not necessarily come up with grand ideas. Sometimes, a few tweaks could go a long way. You need to start designing disruptive products. Tracy Hazzard visits Mark S A Smith’s Selling Disruption Show to talk about how you can disrupt product design and, at the same time, share some examples of what she has done before. Tracy also taps into the importance of listening to the market, introducing the concept of intentional invention. Tune into this great episode to find out more about disrupting product designs and growing your company further into the future.